LinkedIn Pro Tips - Scroll-Stopping Content

LinkedIn tips from a 14-year content pro

Hey hi hello!

If you’re new to posting on LinkedIn or feeling a little unsure, I’m here to help.

Below is a summary of my favorite pro tips for sharing killer content, connecting with the right people, and driving strong performance.

(P.S. Bookmark this page so you can come back to it if you need a refresher)

Best practices for sharing content on LinkedIn

Repeat yourself often

If you want to be known for your circle of genius, people will need to hear about it more than once. Reinforcing your positioning and insights is the best way to help your audience remember who you are and what you're about.

One point per post gets you more mileage

Resist the urge to go full-on kitchen-sink, which can overwhelm your audience. Instead, focus on a single important insight or point per post. This makes your content easier to consume and helps you get much more mileage out of each topic you talk about.

Don't forget media (if it makes sense)

We've all seen the out-of-context selfie on LinkedIn. It's not an ideal approach. But there are plenty of times when it makes sense to add a picture, chart, screenshot, or video clip. If it supports the content of your post, add some media.

Use calls to action (CTAs)

Capping off posts with a CTA helps engagement and conversions. Prompt your audience to share their own perspective, ask you a question, or tell you whether they agree or disagree. And, yes, sometimes your CTA should ask them to visit your site or learn more about your services.

Each post should be inherently valuable

This means that the user gets value simply from seeing the post, even if they take no follow-up action. Be sure to include an actionable takeaway, compelling statistic, personal insight, or recommendation in every single post.

Show up as your authentic self

Letting others know who you are and what you're about is key to attracting the right people — so show up as yourself, complete with your quirks and flaws. Trying to be someone you're not will feel awkward and disingenuous for you and your audience.

Don't be afraid to take a stance

Wishy-washy content makes for a wishy-washy reception. You don't have to be a contrarian or rebel (if it isn't who you are), but don't be afraid to have an opinion on the topics that matter to you. Let people know what you believe in.

Limit salesy stuff to 10% or less of your posts

Don't confuse marketing with sales. If you're constantly trying to sell people, they'll tune you out pretty fast. Talking about your circle of genius helps you remind people what you do without turning every post into a sales pitch.

And for the love of all that's good and holy in the world, please don't post like this.

Some pro tips to help you connect with people

People want to do business with people, not brands

Be conversational, not transactional. Make an effort to go beyond job titles and get to know people. Your audience will appreciate your sincerity and curiosity. And you'll be able to relax a bit instead of feeling like you always need to be ``selling`` (because you don't).

Don't post and ghost

Stick around to reply to comments on the post and engage with other people’s content for 20–30 minutes around the time of posting. It’s helpful to calendar this and treat it like any other business commitment.

DM new connections to say hi

If someone sends a connection request (or accepts yours), take a moment to say hi. You don't need to send anything groundbreaking — a simple ``Thanks for connecting. Looking forward to getting to know you`` is enough to open the door and start the relationship off on a friendly foot.

Respond to people who engage with your post

The LinkedIn algorithm pushes your post into more feeds when there's early interaction, which can help you get more reach. When someone comments on our post, ask them a question or dive even further into the topic to keep them engaging.

A few technical deets

Post around the same time each weekday

People and algorithms love consistency. Try to post around the same time each day so you build familiarity with your audience and create a habit of investing in your inbound marketing efforts each day.

Tag people who are relevant to your post

If (and only if!) a post is relevant to a partner, colleague, or other contact, tag 'em. This can improve reach and help you get discovered by new followers.

Follow hashtags on LinkedIn...

Follow hashtags your ideal customers may be following on LinkedIn. This will push posts with those hashtags into your feed so you can join in conversations and discover new connections.

...but don't go nuts with hashtags

Resist the urge to add forty hashtags to the bottom of your post. This isn't Instagram. 😉 Use 3–4 relevant hashtags maximum.

Want more help? Check out my other services

THERE'S MORE WHERE THIS CAME FROM