Let’s get straight to the results. Traffic, followers, leads, subscriptions—all of these are a stepping stone to what you really need: revenue.
I craft content marketing strategies that help you rank, engage, and convert so you can grow your organic revenue.
Stop putting out half-baked listicles and thought leadership posts. Let’s build and scale a content marketing program that will actually get you ROI.
Oh, and P.S. It will still cost less than your paid spend.
Increase your qualified leads and revenue
Reduce your paid marketing spend
Convert customers faster
Keep customers coming back
Increase brand awareness and affinity
Ah, paid marketing. It’s awesome until it isn’t.
Most startups start with paid marketing and get strong results for the first year or two—until it hits that inevitable plateau. Now you’re maxed out on budget but you still need more leads.
So what’s a startup to do? Invest in content marketing
Content marketing generates 3x more leads than outbound and costs 62% less. It’s a cost-effective way to diversify your pipeline while growing lead volume and revenue.
Does it work? You bet your biscuit. My content marketing team generated $254 million in organic revenue in 2020.
If you want to reduce your paid spend, this is how you do it.
If you need to bring in more leads, content marketing is a no-brainer.
Companies with blogs get 55% more website visitors and 67% more leads than those without. And blogs result in 434% more indexed pages and 97% more backlinks, making your site more discoverable.
It’s not just blog posts though. Optimizing your product and solutions pages can help you rank at the top of Google and pull high-intent traffic directly onto your most important pages.
Then you capture all those visitors’ emails and start an email nurture program. Now you’ve got a full organic funnel in place. Cool, right?
I took this same approach for AdvancedMD a few years ago and it resulted in a 48% increase in organic leads.
Are you putting out content that just isn’t resonating with your audience?
Americans are exposed to online media for 7.5 hours a day—it’s not easy to get anyone’s attention. Which means you’ve got to earn attention.
How? Stop the scroll—with targeted, thoughtful, valuable content that engages your audience on an emotional level and keeps them coming back for more.
Half-baked content won’t get the job done. But scroll-stopping content will. Let’s create an experience that immediately lets your ideal customers know they’re in the right place. We’ll make it incredibly easy for them to learn more, sign up, pay you, and even upgrade.
I’ve generated hundreds of millions in organic revenue, including a banner year of $254 million in 2020. And I’ve led teams of writers, editors, strategists, and SEOs who’ve generated millions more. My COVID relief content even outranked the US government during the height of the pandemic.
I could keep going but you get it, right? I’m damn good at content marketing. Let’s get you the results you’re looking for.
Emails, product pages, online courses, podcast episodes, LinkedIn posts—it’s all content.
Here’s one of the most overlooked truths of marketing: Every marketing asset you put out is content.
Mind blown, right? You’re not the first. And this is why most people fail at content marketing. When you realize your entire marketing program is content, you approach it differently.
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