My Proven Approach to Content That Gets ROI

Content marketing that gets ROI (like actually pays the bills)

Here's how I've generated $300 million for the brands I've worked with

Intentional strategy and quality execution beat sexy trends every time

Going viral. Disrupting the industry. 10x-ing your output with AI. It all sounds sexy but it’s not how you achieve real success.

Don’t believe me? Map out how to go viral. Seriously, create a roadmap for it… You can’t, because no one can. Going viral is a lucky fluke, not a marketing strategy.

Half-baked content that relies on hope is only going to get you half-baked results. You need something better.

Content that generates revenue and grows your business is thoughtful, strategic, and creative. It relies on proven tactics and sound roadmaps that illustrate exactly how you’ll reach your goals.

Does it sound less sexy? Yep. Does it have a hell of a lot more substance? Absolutely.

Stop the damn scroll

We’ve all mindlessly scrolled for hours. And once we’re doomscrolling, it takes a hell of a piece of content to capture our attention.

So how do we get our ideal customers to notice us, engage with us, and ultimately do business with us?

We’ve got to: Get real. Stand out. Go big. Take a stance. Ask the hard questions. Say the thing everyone is afraid to say. And try to sincerely help people. Not just sell to them. Help them.

This is how you stop the scroll.

Originality, authenticity, and passion capture attention. You don’t have to be the loudest or most controversial voice—but you’ve got to have a distinct, valuable voice. Period.

The average American consumes content for 8 hours a day. So why should anyone choose your content over everything else that’s out there? You’ve got to give us a damn good reason to choose you.

Melissa has been a tremendous asset to our team and led our content strategy. From the outset, she quickly understood our brand and seamlessly integrated with our team. Her ability to create content that perfectly aligns with our objectives has had a noticeable impact on our business. Melissa consistently brought fresh ideas and a professional approach. I highly recommend Melissa to any organization looking to enhance their content strategy.

My Proven Approach to Content That Gets ROI

Steven Blustein

Cofounder of PrideBites & Gembah, Shark Tank Season 7 2x Winner

The $300 million (and counting) approach

Content marketing is always evolving but the cornerstones of scroll-stopping, mind-blowing, high-performing content never go out of style.

Our followers want to know us, trust us, like us, and depend on us—and this is how we ultimately get them to buy from us.

To turn organic content into a revenue driver, I use a proprietary approach I call the 6 Elements of Scroll-Stopping Content: Clarity, Strategy, Integrity, Consistency, Adjacency, and Originality.

The result? Engaged followers, happy (repeat) customers, high conversion rates, and even higher organic revenue.