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Fractional content marketing leadership

Grow your organic revenue without going broke

Most startups do content marketing wrong from the beginning. They either hire a CMO, who can set strategy but can’t or won’t execute — or they hire a copywriter or creative for production but the content doesn’t perform because it’s not following a strategy. Either way, it burns a lot of money and leaves your pipeline empty.

The smarter way to go: Fractional content marketing leadership. Partner with me to get all the content marketing expertise you need without adding to your head count.

I build your content marketing program from the ground up and turn it into an organic revenue-generating machine. And I’m fully embedded into your team so I can own and advocate for your content program—which means you’re freed up to step away and focus on other areas of the business.

Fractional Head of Content diagram

Strategic Development & Direction

Crafting comprehensive content and SEO strategies that provide a clear roadmap for organic lead generation

Identifying Performance Opportunities

Pinpointing onsite and omnichannel SEO, UX, and CRO optimizations to improve rankings, engagement, and conversions

Stakeholder Management & Internal Alignment

Partnering with stakeholders in SEO, UX, Design, Dev, Product, and more for visibility, alignment, and buy-in

Content Program Management

Full oversight of content marketing projects, campaigns, and production from ideation all the way to publication

Content Team Development

Training and mentoring writers, editors, content managers, and social media managers to improve skills and advance performance (p.s. I can also help you with hiring)

Best Practices Development

Crafting positioning and messaging frameworks, editorial style guides, and more to create a strong, cohesive online presence

Sound sizzling? Let's talk

Need something else? Here's some other stuff I do

Content Strategy Packages

Got a team to execute but no one to set strategy?

I’ll partner with you to create a detailed content marketing strategy, including tactics, metrics, and milestones that give you a clear blueprint for scaling ROI.

Then I’ll present the full strategy to your team and host a detailed Q&A session to make sure everyone can implement successfully.

STARTING AT $10,000

Training Workshops

An often-overlooked way to improve content performance: grow your team.

I offer custom workshops designed to help content marketing team members advance their skills and improve performance in meaningful, measurable ways.

We can focus on organic lead gen tactics, brand messaging, tracking and attribution, scalable content production—or all of the above.

STARTING AT $2,400 PER 1/2 DAY

Editorial Services

Your content quality is only as good as your writer and editor.

If you need a set of eagle eyes, look no further. I’ve got 8+ years of editing experience and I’m a proud member of the grammar police.

I make sure content follows best practices for content marketing, grammar and mechanics, brand messaging, reader comprehension, and more.

STARTING AT $50/HR

Did I mention I have a 100% client return rate?

I've helped these brands — I can help you too

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Foundr Media logo
Integrate logo
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National Business Furniture logo
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Let's turn your content into revenue