Content Marketing Services - Scroll-Stopping Content

Get an embedded content marketing leader
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Fractional content marketing leadership

Grow your organic revenue without going broke

Most startups do content marketing wrong from the beginning. They either hire a CMO, who can set strategy but can’t or won’t execute — or they hire a copywriter or creative for production but the content doesn’t perform because it’s not following a strategy. Either way, it burns a lot of money and leaves your pipeline empty.

The smarter way to go: Fractional content marketing leadership. Partner with me to get all the content marketing expertise you need without adding to your head count.

I build your content marketing program from the ground up and turn it into an organic revenue-generating machine. And I’m fully embedded into your team so I can own and advocate for your content program—which means you’re freed up to step away and focus on other areas of the business.

Strategic Development & Direction

Crafting comprehensive content and SEO strategies that provide a clear roadmap for organic lead generation

Identifying Performance Opportunities

Pinpointing onsite and omnichannel SEO, UX, and CRO optimizations to improve rankings, engagement, and conversions

Stakeholder Management & Internal Alignment

Partnering with stakeholders in SEO, UX, Design, Dev, Product, and more for visibility, alignment, and buy-in

Content Program Management

Full oversight of content marketing projects, campaigns, and production from ideation all the way to publication

Content Team Development

Training and mentoring writers, editors, content managers, and social media managers to improve skills and advance performance (p.s. I can also help you with hiring)

Best Practices Development

Crafting positioning and messaging frameworks, editorial style guides, and more to create a strong, cohesive online presence

Sound sizzling? Let's talk

GET CONTENT HELP

Need something else? Here's some other stuff I do

Content Strategy Packages

Got a team to execute but no one to set strategy?

I’ll partner with you to create a detailed content marketing strategy, including tactics, metrics, and milestones that give you a clear blueprint for scaling ROI.

Then I’ll present the full strategy to your team and host a detailed Q&A session to make sure everyone can implement successfully.

STARTING AT $10,000

LET'S BUILD YOUR STRATEGY

Training Workshops

An often-overlooked way to improve content performance: grow your team.

I offer custom workshops designed to help content marketing team members advance their skills and improve performance in meaningful, measurable ways.

We can focus on organic lead gen tactics, brand messaging, tracking and attribution, scalable content production—or all of the above.

STARTING AT $2,400 PER 1/2 DAY

LET'S ADVANCE YOUR TEAM

Editorial Services

Your content quality is only as good as your writer and editor.

If you need a set of eagle eyes, look no further. I’ve got 8+ years of editing experience and I’m a proud member of the grammar police.

I make sure content follows best practices for content marketing, grammar and mechanics, brand messaging, reader comprehension, and more.

STARTING AT $50/HR

GET EAGLE EYES ON YOUR CONTENT

Did I mention I have a 100% client return rate?

Melissa is not only an expert in her craft, but also thinks like a business owner. Which means she delivers results that truly matter and drive a business forward.

Alisha Conlin-Hurd

Cofounder, Persuasion Experience

It takes strategy and thoughtfulness to elevate content above its rather common-sounding name. Melissa brings both of these in spades. She's easily one of the smartest people I know. And she combines that intelligence with an authentic kindness which immediately connects with others. Is it any wonder that her writing resonates so well with audiences?

Grant Olsen

Associate Creative Director, CHG Healthcare

Melissa is easily the best content marketing leader I've worked with in my career. Her level of organization, attention to detail, and follow through are phenomenal. Her work product is unmatched.

Tyler Sharp

Senior VP of Growth Product Management, Lendio

If Content is King, as Bill Gates once said, that would make Melissa the Queen of Content. She possesses an outstanding ability to shape a brand's tone and voice, develop personas, lead content marketing teams, and most importantly develop various content marketing tactics (blogs, emails, whitepapers, case studies, website content, videos, etc.) to fuel an inbound marketing strategy, generate leads, and drive revenue for brands.

Jeffrey Lentz

Account Director, RR Donnelley

Melissa has a rare understanding of both how to write excellent, engaging content, while maximizing exposure through SEO best practices. Great content is useless if no one can find it. Her engaging emails, blog posts, and on page content drive leads and contacts for all our clients. Her attention to detail is unmatched and her understanding of audience intent drives success.